The Dark Side of Selling: Avoiding the Slimy Stereotype
Although selling is an art, done incorrectly it can soon become a slimy mess. You know what I mean, the obnoxious salesman, the phony grin, the "deal of a lifetime" that is actually a con. However, selling need not be slimy. Actually, those that establish trust, are aware of the demands of their clients, and provide value to them on a consistent basis. These people are the greatest and a pleasure to work with.
What therefore makes a salesman slimy? Several characteristics are shared by them:
1. Pushiness: When a sale isn't in the client's best interests, slimy salesmen are continually pushing for one. Limited-time offers or "limited availability," among other high-pressure strategies are not necessarily a bad thing but when used to lure people into doing things that won't benefit them, that's when it becomes a horrible thing to do.
2. Transparency: Unscrupulous salesmen hope the buyer won't see through jargon and small print. Now we can all accuse certain social media sites and saas platforms of this. They have so much jargon and complexity in their terms and conditions that you can easily be confused or taken for a ride in the wrong direction.
3. Phony friendliness: In an attempt to earn a fast buck, slimy marketers put on a phony grin and seem like your buddy. In an effort to relax the client, they may use deceptive language or attempt to establish a fictitious relationship.
How thus can one sell without coming off as slimy? Several pointers are as follows:
1. Attend to your clients: Recognize and address their wants and worries, then provide answers. Simply hear what they're expressing; pay close attention and make an effort to comprehend their viewpoint.
2. Be honest: Tell them straight out what you're selling and how much it will cost. Explain things in simple terms and be prepared to respond to queries; don't hide behind jargon or small type.
3. Establish trust: Show your clients you're in it for the long run by taking the time to establish a connection with them. Reliability and following through on your commitments will assist establish credibility.
What advantages does selling without being slimy thus offer? Among them are:
1. Client loyalty: which increases with value and trust-building. They will turn into devoted clients that will tell their friends and relatives about you.
2. Goodwill: Contented clients will recommend you to their friends and relatives, which may result in expansion and new business.
3. A conscience at peace: Knowing you're doing morally will help you sleep better at night. You won't have to stress about lying or controlling others.
Let us examine a case study of non-slimy selling. When a consumer walks into a car dealership seeking a new vehicle, imagine you are a salesman. You spend the time to learn about their requirements and worries rather than pressuring them to purchase the priciest automobile on the lot.
You inquire as to their lifestyle, budget, and automotive preferences. Then you walk them through a few possibilities that suit their requirements and go over the advantages and characteristics of each automobile. You offer to address any queries they may have and be open about the cost and procedure.
A potent instrument in sales is storytelling. Describe how the item or service has benefited someone else rather than just enumerating its features and advantages. The client is better able to relate to the tale and comprehend how the good or service may benefit them.
Sales need follow-up. Following the transaction, follow up with the client to see whether they are satisfied with their purchase. It is evident from this that you are concerned about their happiness and would stop at nothing to make sure they are.
What are thus the advantages of selling without being slimy? These are a handful:
Eric G. Charles
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