15 Tactics for Accelerating Sales in 2024 - A Sales Acceleration Guide

Why spin your wheels chasing prospects that'll never buy? Taking the time upfront to define your ideal customer lets you laser-focus your efforts on the hottest leads. Build out rich personas based on real data. Let's ditch the jargon for a bit and break down how to pinpoint those ideal customers!

It's like creating a "wishlist" for the perfect buyer, but instead of guessing, you're using real, hard data. Think demographics (who they are), pain points (what keeps them up at night), and budget (how much they're willing to spend).

Think of it like a detective gathering clues to find the perfect suspect, except in this case, you're after the perfect customer! Once you've got your sights set on those prime prospects, it's time to map out their buying journey – every step they take from "Hmm, I've got a problem" to "Sign me up!".

This means figuring out where they go for information, what factors matter most to them when they're comparing options, and who ultimately calls the shots. By understanding this journey, you can strategically position your business to meet them at each stage, armed with the perfect message and offer.

Not all leads are created equal. A robust lead scoring system allows you to prioritize the opportunities most likely to convert. This lets you focus on the best opportunities. Integrate criteria like details about their company, what they're doing on your website, and how much they're checking out your emails. These are all clues that can be integrated to help you figure out which leads are the "gems" so you can focus your efforts.

Why spin your wheels chasing prospects that'll never buy? Taking the time upfront to define your ideal customer lets you laser-focus your efforts on the hottest leads. Build out rich personas based on real data - demographics, pain points, budget, etc. This allows sales and marketing to be on the same page, targeting the same customers with a unified message. A key question on the sales acceleration path is: What does the ideal customer's path to purchase look like? When these touchpoints are understood, a business can optimise its approach at every stage.

When optimising the buyer's journey for sales acceleration, it's important to implement a conversational QA process. This means digging into the underlying objections and blocks in stalled deals, then resolving those pain points with clear next steps. Consistently working the pipeline in this way prevents costly leakage. You should also identify your biggest promoters among your customers and then amplify their testimonials, case studies, and success stories. Hearing from "someone like me" carries more weight with potential buyers than just taking your word for it.

When you digging into those touchpoints you can optimize your approach at every stage. Document the journey, and leverage it to iterate your sales cadences.

Nobody likes getting blasted with cold emails or unsolicited calls from some random rep. It's really not the right way towards sales acceleration. But with smart prospecting tactics like targeted ads and social outreach, you can warm up those initial conversations. Send personalized invites, spark discussions in their communities, and make memorable first impressions.

Why waste time on tedious data entry and manual tasks when you could automate that busyness away? Configure your CRM, email sequences, and other tools to handle the admin grunt work for you. Then you can focus your energy on higher-leverage sales activities.

Speaking of automation, AI can be a huge accelerator at multiple stages of the process...if you use it right. AI writing assistants like Jasper can draft customized emails at scale. This is literally the ultimate sales acceleration tool. Conversational AI bots can qualify leads 24/7. Lean on these tools to supercharge your productivity.

Random acts of outreach won't move the needle much. But tightly coordinated multi-channel cadences? That's how you apply consistent, persistent pressure to drive action. Map out tailored sequences combining tactics like email, social, calls, direct mail, etc.

In our digital era, video is a must for connecting with prospects in an authentic, human way. Just look at the way so many influencers began selling merchandise due to the sales acceleration youtube brought them. Embed personalized videos throughout your cadences, from initial prospecting to deal negotiation. You'll see much higher open, engagement, and response rates.

Well-crafted emails move deals forward, while sloppy ones kill momentum fast. Master the art of writing concise, punchy messages that grab attention and inspire action. A/B test different subject lines, openings, CTAs – the small tweaks add up big over time.

Don't make buyers take your word for it – let your customer advocates do the selling! Identify your biggest promoters, then amplify their testimonials, case studies, and success stories. Hearing from "someone like me" carries way more weight. Driving sales acceleration through partnering with early advocates or other influencers can really take things to another level fast!

When deals stall, seize the chance to revive them with strategic QA steps. Dig into the underlying objections and blocks, then resolve those pain points with clear next steps. Consistently working your pipeline this way prevents costly leakage.

If you really have no time to waste and you are on a crunch to hit your targets, sales acceleration is the only way and you have to double down. Your A-players are the people you use. Your sales A-players are gold – so maximize their impact! Beyond just incentives, give them tools and tech to be as productive as possible. But also identify what sets them apart, then replicate those behaviors across your entire team.

You closed the deal – awesome! But the hard work isn't over yet. An incredibly smooth onboarding experience keeps new customers engaged, happy, and evangelizing your solution. Make sure Sales and Customer Success are lockstep on that white-glove treatment.