7 Unconventional Sales Questions to Revolutionize Client Interactions

Customer-Centric Sales Questions

In the world of business, we often ask questions that focus more on our own goals than on our customers' needs. However, by rephrasing our questions to emphasize creating value and building strong relationships, we can set ourselves apart from the competition and increase our chances of success. This article explores seven unique sales questions that have the power to transform your client conversations and help you close more deals.

Unconventional Sales Questions to Supercharge Your Sales Process - Click to large image

Supercharge your sales process with unconventional questions

1. Strategic Outcomes

For example, rather than inquiring about the client's budget for a project, try probing into their desired objectives. You could ask, "What are the overarching strategic goals you aim to accomplish with this endeavor?"


By centering the conversation on the larger context, you exhibit a sincere interest in the client's triumph, transcending the mere pursuit of a sale.


A recent Gong.io study reveals that top-performing sales representatives allocate 52% more time discussing value and outcomes compared to their average-performing peers.


By pivoting your attention to the client's strategic aims, you position yourself as an indispensable ally in their success journey.

2. Tackling Client Apprehensions Head-On

When a client appears hesitant or expresses reservations, it's crucial to confront their concerns directly. Instead of asking, "What's preventing you from moving forward?" opt for a more empathetic approach: "I sense some hesitation. Would you be willing to share any apprehensions you or your team might have about proceeding?"


By fostering a secure environment for the client to voice their doubts, you demonstrate your dedication to understanding their perspective and devising a mutually beneficial solution.


Notably, a HubSpot study found that 69% of buyers consider active listening to their needs as the most critical attribute of a sales representative.

3. Proffering Value in Exchange for Time

When soliciting a meeting or a "quick discussion," it's paramount to offer value in return for the client's time investment.


Rather than merely requesting a meeting, present a compelling rationale: "I've been analyzing your industry and have pinpointed three pivotal trends that could significantly impact your business.


Could we arrange a 30-minute call to explore strategies for staying ahead of the curve?"


When you provide valuable insights upfront, you showcase your expertise and give the client a compelling reason to dedicate their time to the conversation.


A Salesforce survey reveals that 79% of business buyers consider interacting with a trusted advisor as absolutely critical or highly important.

4. Navigating the Labyrinth of the Buying Process

Instead of bluntly asking, "Are you the decision-maker?" employ a more diplomatic approach: "Can you guide me through your organization's decision-making process for a project of this nature?"


This question not only aids in comprehending the client's purchasing journey but also conveys your respect for their organizational hierarchy.


Approaching the sitation from gaining a lucid understanding of the decision-making dynamics, you can tailor your approach to address the unique concerns and requirements of each stakeholder involved.


A CSO Insights study discovered that deals involving multiple decision-makers take 22% longer to close, underscoring the importance of navigating these intricacies with finesse.

Customer Centric Sales Questions to Supercharge Your Sales Process - Click to large image

Customer Centric Sales Questions

5. Illuminating Unique Value through Storytelling

When a client inquires about your pricing or how you stack up against competitors, seize the opportunity to highlight your unique value proposition.


Rather than simply enumerating features or benefits, adopt a storytelling approach:


"One of our clients, a midsize manufacturing company, grappled with inefficiencies in their supply chain. By implementing our solution, they succeeded in reducing inventory costs by 20% and boosting on-time delivery rates by 15%. Can you share some of the challenges you're encountering in your operations?"


Therefore, presenting a relevant case study and inquiring about the client's specific pain points can illustrate how your offering tackles their distinctive needs and delivers tangible results.


A Sirius Decisions report indicates that 82% of B2B decision-makers perceive sales representatives as unprepared, emphasizing the importance of bringing pertinent insights and examples to the table.

6. Fostering Collaboration through Inclusive Problem-Solving

When a client appears hesitant or disengaged, it's vital to involve them in the problem-solving process. Instead of asking, "What can I do to win your business?" Adopt a more collaborative approach: "Based on our discussion thus far, what do you envision as the next steps for us to collaborate on this project?"


By inviting the client to co-create the solution, you demonstrate your willingness to listen and adapt to their needs. This collaborative approach can help build trust and fortify the relationship over time. A LinkedIn study reveals that 96% of sales professionals attribute strong client relationships to successful deal closures.

7. Securing Commitment with Confident Closing Questions

When the time comes to close the deal, it's essential to directly ask for the client's commitment. Instead of asking, "Can I send you a proposal?" opt for a more assertive approach: "Based on our discussion, it appears that our solution perfectly aligns with your needs. Are you prepared to proceed with the next steps?"


Asking for the sale in a confident way shows and demonstrates the confidence you have in yourself, and remember its about the transfer of energy. The client is definitely going to see and feel your commitment to helping them achieve their goals.


A Gong.io study found that successful sales calls incorporate 10.8% more closing questions compared to unsuccessful ones, underlining the importance of assertively seeking the business when the time is right.


If you think sales is about shoving products down customers throats you are going to have a very hard time. It's about genuinely helping clients reach their goals and succeed in their business.

Eric Charles

Eric G. Charles

Closer College TT Linkedin Page

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